Communicating to engage employees

by | May 12, 2016 | News

Jenny Perkins from Cirrus comments in a special supplement on Employee Engagement in The Times.

Communicating with employees through user-friendly channels is necessary to keep staff engaged with company objectives.

Many employee engagement initiatives fail not because of poor design, but due to ineffective communication with employees. Nor is this confined to specific initiatives; any business wanting to increase engagement needs to make sure they have a suitable means of communicating with employees.

In theory this has been made easier by a number of developments in recent years, notably social media platforms, with employers developing their own internal channels to share information and allow employees to interact with each other in a way that is not possible with top-down communications.

This only increases the pressure on employers to find effective ways of reaching employees, and the rise of mobile technology has also helped, allowing people to access company intranets, social media platforms or dedicated apps from their own devices.

“The ability to communicate with employees 24/7 in real time via mobile is very compelling, especially as more employees are now willing to receive work messages on their personal smartphone,” says Jenny Perkins, head of engagement at Cirrus. “But it’s best to do this in a controlled environment such as an app. This helps to separate work life and personal life, and makes it easier for the employee to switch off.”

© The Times 2016

Click here to read the complete article from The Times Employee Engagement supplement on the Raconteur website.

Jenny Perkins is head of engagement at Cirrus. She will lead an exclusive breakfast workshop with special guest Katrina Watson, head of customer operations at Tesco Bank, in London on 29 June. Click here to learn more.

 

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