Successful employee engagement connects people with company values and goals, putting them at the heart of successful business. Simon Hayward from Cirrus comments in Incentive and Motivation.
As the economy starts to improve, organisations are once again making it a priority to get the most out of staff, both to retain talent and capitalise on new opportunities. Yet while many understand the benefits of having efficient and motivated staff, they often fail to appreciate the need to ensure staff are truly engaged with the wider aspirations and values of the business. “Employee engagement is all about connecting your people to your organisation’s purpose, values and goals, and helping them to take ownership of these things,” says Simon Hayward, chief executive of leadership consultancy Cirrus. “It has been said that engagement is hard to define, but you know it when you see it. If you walk into a store where employees are engaged, you feel it as a customer. The employees in that store bring the values of their company to life for you.”
There is clear evidence why having engaged employees matters. Research suggests businesses which excel in this area have revenue growth 2.5 times higher than those with lower levels, and 40% lower staff turnover rates. The government backed Engage for Success movement, meanwhile, says its members report a range of benefits, including reduced absenteeism, lower production costs and lead times, increased sales and profit, and higher levels of innovation.
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© 2014 Incentive and Motivation