Helping you stand out from the competition
Compelling employer branding can transform recruitment and employee engagement.
A great employer brand gives people a clear insight into what they are like to work for. It articulates your offer and what you expect in return. It also inspires and connects with employees.
Creating a differentiated employer brand is essential to entice and keep the best talent and gain deeper commitment. It communicates your reason for being and takes your people with you on the journey.
So, how can we help?
We help you develop a distinctive employer brand that encapsulates the essence of your business. We do this by:
Identifying what your target talent and employees looking for
Understanding what they think of you vs your competitors
Reviewing your current brand, promises and employee lifecycle
Clarifying the culture that you want and need
Creating your story, promises and expectations with your people
Designing a powerful visual brand that tells your story
Building a strategy to communicate your brand
We help you understand what’s important to your colleagues and how to develop a compelling experience for them. Our approach works from the top down and bottom up, and draws on best practice.
We can integrate your brand and monitor its impact on recruitment, talent management, development and performance management.
We will help you become famous for being a great place to work.
Taking people on your journey
Making it look and feel like you
Our thoughts on leadership
Our most recent blog posts
Jenny Perkins discusses the importance of leader’s communication during Covid-19
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Cirrus CEO Dr Simon Hayward writes for the ILM’s Edge magazine.