Everyday Leadership at Asda

by | Mar 11, 2011 | News

Asda is embarking on a major company-wide leadership programme – the Asda Leadership Event – in partnership with Cirrus. The programme is closely aligned to Asda’s strategy and core purpose and will engage 10,000 leaders and managers across the UK.

Asda sees effective leadership as central to supporting its strategic aims by helping colleagues across the business to bring strategy to life, and build on recent successes to improve performance.

Following  a series of launch events, the programme will be rolled out across the organisation throughout 2011.

The launch process uses a range of innovative techniques including specially designed activities and role-play to engage leaders and managers with Asda’s vision, purpose and values. Cirrus has also created a toolkit of activities to enable Asda leaders to deliver the leadership framework internally and embed learning across the organisation.

“The Cirrus team have worked closely in partnership with us to co-create a programme which will have an impact on everything our leaders do, every day,” says Amanda Cox, head of learning & development at Asda. “We value the expertise Cirrus brings, which has blended well with our own skills and experience.”

Cirrus managing partner Simon Hayward, comments: “It is exciting to be working so closely with such a forward-thinking and people-focused organisation. Asda wanted a programme which would become ingrained in the Asda culture, ensuring that everyday leadership behaviours make a big difference to performance.”

In November 2010 Asda announced it will create more than 7,500 new jobs in 2011. Over the past five years the retailer has increased its sales by more than a third from around £15bn a year to around £20bn, creating more than 30,000 jobs across the UK in the process. In that time it has opened more than 70 new stores and rolled out its home shopping service nationwide.

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